Its pretty funny because my husband and I were just talking about this the other day. Im tired of having all the diversity being shoved down my throat. Second, most of these kids grow up in drug infested high crime urban areas historically governed by corrupt politicians. Five corporate approved pieces of signage in lobby. What Works For Diversity And What Doesn't? Its absurd especially given the lack of Asian American representation. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. It is Hispandering plain and simple and it is insulting to Latinos. . so we dont realize how were the cattle. Nothing gets a message through like a punch to the pocketbook. Be careful when reading that research study. Anything goes now.save for Christmas that is. Thank you for my new mantra in this next season: Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. Brilliant and true. Do customer profiles. We are living the nightmare of Atlas Shrugged whodathunkit? 10% of the population in Middle Eastern countries are Christian. White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. You can use polls, surveys and other review processes to ensure that the groups you are representing relate to and approve of your messaging. Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. While 10% of all new marriages are interracial, only 1% are black/white marriages. How I would love to sit down with you and talk about all of this. Thats . https://en.wikipedia.org/wiki/Aunt Not to mention the camera shots of the audience during the match most of which were carefully chosen to show black members of the audience celebrating Serenas well played points and celebrating her opponents poorly played points. and so true, so true.. Never mentioned is the fact more white folk are shot and killed by the police than are black folk. I call these internalized values the Five Es and they are presented here: 1. So why is it that when I watch TV that my family and I are force fed brainwashing adverts that portray diverse mixed race mixed sex mixed anything as the norm! it is always so. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. It is self preservation! To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. Unfortunately, the progressive mindset behind a lot of this nonsense has a firm lock on many, if not most, companies today. Yet, today its getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids. Either way, marketing was just generic white dude stuff. Who exactly are the ads trying to reach? I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. GET THE HELL OUT OF HERE!! Dove soap is perhaps the most prominent example, but there are others. Having Empathy and respect for others. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. Yep. The overall ethnic skew of the marketing/advertising . Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. Their findings show 73% of casts/actors are white. I think it is truly disgusting these people think that theyre going to sell us this trivial crap that theyre promoting? However selling more product is not one of the reasons they are doing it. This has gotten way worse in 2022! This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. We respect you and are not part of this! As a marketer, I understand that maybe advertisers are trying to reach new customer groups. The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. But if they are patient enough, they will finally find this one Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? I watch CNN and MSNBC using USTVGO on my computer/big screen TV setup. I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. After all white men have been portrayed as stupid do nothing without the help of the wife in Sitcoms for years, to the point I stopped watching such nonsense. Not so much. Its called brainwashing. That is the most frustrating part for audiences and movie studios alike. Whats racist is the over representation of minorities in tv now. Just like I resent, though I am a woman, that when a white man usually on psychiatric drugs goes nuts and shoots people, its white rage right along toxic masculinity and other clap trap. It was well past time for someone to say something. Messed around with Boolean operators for awhile, but Google had zero wisdom. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. I dont want to see 2 guys kissing, 2 girls walking hand and hand or every black living in in the Hamptons. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. But in sum, they were extremely sinister. I think a white person wants their race to survive & thrive as much as all other races. 2. By the way, everyone has chromosomes. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? Nice idea, Timothy, but I doubt that would solve anything. no taxpayer is going to care about my first world problem..lol. I think what irks me about it is the people making the choices. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. ). All of this is was clearly agenda driven coverage. There are a plethora of resources for the economically underprivileged to attain post-HS education in a trade, or in a college, etc. Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. I completely agree with everything in the article. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. I noticed that as well about the lack of mention of race in news articles about crimes committed. Where are the Hispanics? Stop this daily unfair portrayal of white males. Suddenly the woke corporations have dropped whites and replaced them with black America acting like white America. I just got a lifetime ban from Twitter for talking about how blacks are having everything handed to them and taking over and I think Im at about 7 30-day bans on Facebook. B. some bigot dropping hurtful or played-out tropes on Reddit? In addition, they are the highest paid athletes in the world (basketball and football) and take home 75% of the coveted music awards each year. Youre not alone in that theory, Anonymous. https://en.wikipedia.org/wiki/Girl Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! I think it is about destroying the indigenous populations of countries so Germans, English, Americans, etc. About the whole social justice push. "A Diversity Report for the Advertising/Marketing Industry (2021)." These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. All they are doing is checking a box on the inclusivity inventory checklist. I always enjoy your comments, Criswell, and this may be your best yet. Yeah, Im not seeing how follow the money works here. . I cant even watch it on weekends anymore because most of the hosts and guests are black. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. . Isnt it just a little bit racist of advertisers to tell us that blacks and other people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful? I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. If you note the 30 posters on the walls, there is one white, straight male. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. And in print ads, commercials, etc. Criminally inclined blacks dont burgle anymore. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. A group of atheistic supporters of chaos to brainwash and control all human society. Black female doctors, dentists, insurance agents. Are they terrified of being called out as racists? Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston (Hopefully I can post the YouTube link), [The Cranky Creative says: YouTube is playing games with the link below. But boy, Ive learned since then!! My wife and I often wonder doesnt this also have an immediate negative effect? Diversity for diversitys sake has never been a good thing. I am a pasty white Irish girl with blonde hair and blue eyes and I rarely see a woman who looks like me in any ad today and thats not because theyre all black, its because theyre all just not white. That seems to be the only recourse we have left. your sad excuse for a blog is nothing more than a cesspool of racism, hate, and bigotry. I had commented a while back, stating that it was something that weve noticed increasing over the past several years. Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. No, America is not racist. Yet, pay attention to major retailers. Its so stupid. Also note that Americans happily and overwhelmingly voted for this black man to be their president. I usually watch Restaurant Impossible on Thursdays, but now after seeing coming attractions from the last two weeks, and coming attractions of him helping only all black restaurant owners, I will stop watching until he puts white people back on his show. Just wow. Are they implying 3% of their passengers are white, straight males? Im wondering what the solutions could be? In the meantime, theyre all probably laughing themselves silly watching race-obsessed white people trip all over themselves to make commercials that make white people feel less guilty about being white. This blatant punishment of white males should be illegal, as it should be to all races of people. Poll People On What Diversity Means To Them, Whatever happened to asking people? You arent good enough to even get a black man? I am a gay man and I am sick of the LGBTQ with their crap too! If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. Some incorrectly say the need to raise funds and the desire to support real diversity puts universities in a bind. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. In reality the actual investors have no clue how their portfolios are being used. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. If extraterrestrials were to study the human race on Earth by searching Wikipedia, they would have no idea that White race existed, https://en.wikipedia.org/wiki/Human Excellent post, G. Youve been paying attention! The high-end advertising being geared towards blacks is so unrealistic! To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. Even more telling, the. It explains how ever since the post WW2 era our society has been led down this destructive path. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. I think youre right, Kris. Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. Me, I think Ive just hit a personal milestone. This all went off the rails after the killing of George Floyd. One would think the population in America is majority black, with a handful of white women, and very few white men. Its all getting lame and predictable. Ive heard similar stories, Daniel. Also, they rarely riot and burn down cities. Large advertising companies? Ive noticed that even traditional male subjects like weightlifting, pickup trucks, etc. This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . It should be pretty easy to find bad reviews for companies whove broken their promises. Politically correct is out of control!! If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. Who would we need to contact to bring this to their attention? Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. In the 1930s, the big movies studios often promoted effeminate men as their leadsDavid Manners Leslie Howard. Again I say, read American Marxism for an explanation of EVERYTHING that is going on. I cant stand it. For some, it is a crutch. I cant believe I found this article having recognized the basis of your article for years. Whether one thinks its an issue or not, I say have fun with it. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. https://www.milleradagency.com/about/miller-crew/erik-radle/. And insulting not only to our cultures, but to our intelligence as well. I am a middle aged white woman. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. Of course, when I searched with Google for this, nothing would show up. So now, some black people are using their skin color to get their way and win the ghetto lotto. Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. For example, women are now gaining more ground in the world of cinema. Together, the masculine and feminine complement one another in ways that only nature could have devised. At last, just recently, it seems that people are pushing back. Staying silent is part of how we got here in the first place. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. I feel like someone is trying to brainwash America. The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. I gave been living in Latin America, Costa Rica, for the last 13 years. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. Hi, Jason. This must stop before it escalates beyond any controlled means. Reminds me of Hitler in the 1930s brainwashing the German population. Good response posts too. The neighbors are all black and mixed race. White, yes. Indeed we do. Slavery has existed within all peoples over the world. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. . Your example is awfully specific. Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. Thats why many modern companies are selecting more diverse models and stories for their ad campaigns. Tell me how many national product ads meet that mix? And the hard truth is, its well past time for us to have an adult, national conversation about the violence and criminality that is so pervasive in black culture. Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. . They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. . Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. The first point to understand is that traditional TV audiences skew heavily towards white audiences, while CTV audiences are more reflective of the national population. Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. Right, it is a culture war and as usual average Joe (s/w/m) isnt part of the war just a victim of it. And I see it clear as day and constantly find myself defending straight White men. What is driving this discrimination? And that white mans burden schtick is tired old racist pap. And the corporate media including Big Tech are not just complicit, theyve been captured completely. Even more than Limu Emu and Doug do. If the advertisers followed the US population demographics itd be one thing. Or maybe its revenge for all that egregious mansplaining Ive heard so much about. Your article was on the top page of my search but it was on DDG. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. I closed it down soon after I closed down my business. So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. Its really too bad its come to this. Not just in the race area, but other sensitive areas. You are spot on, except I do have to disagree about the Hispanic and other people of color not being represented well in advertising. . Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? Its Time to Acknowledge Anti-White Racism. Black people put the word out to lie on census to keep population % low.

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