This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the Levis 2. Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. If an employee expresses discomfort with group J.Crew 6. If youre supporting Pride in multiple ways, why not showcase them all? Parent company EA has not issued any such official statements; This might signify a rift between the two companies; Apex Legends and Battlefield developer Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. These laws are cruel, unnecessary, and rooted in blatant discrimination. At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. All in one place. Some companies are avoiding outward statements for Pride Month. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. Katie Burke, Hubspots Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. Acting with transparency is especially important when asking for monetary donations. These phrases are a subset of inspirational quotes for work, and are a way to celebrate Pride Month at the office, and celebrate pride virtually at work. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? Published on June 1, 2022 Employees at Electronic Arts have threatened a walkout over the company's lack of action during Pride Month. Bean Box 4. This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. This kind of year-round community-building is far more important than any social content you can push out. While monetary donations can be helpful, volunteering at community events or spending time with LGBTQ+ advocacy organizations may be a more valuable experience. And theres another aspect that works well here. ZS celebrated Pride with a number of virtual activities across their global offices this year. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. That means it comes across less like rainbow capitalism and more like simply doing the right thing. Its all intertwined. Megan Rapinoe, Being gay is a natural normal beautiful variation on being human. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. Businesses shouldnt be involved in advocacy in the first place, woke or otherwise. They want to know that your allyship is the real deal. Native 5. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. Consumers are too smart for that. Videos. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? This also goes for people employed for a business that celebrates. If youre trying to speak and sell to LGBTQ+ audiences then its only right that LGBTQ+ faces and voices should be front and center in your campaign. So it should be applauded for not shying away from specificity here. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. Throughout the month, our employees also raised money (matched by RippleMatch,) to donate to the Hudson Pride Center to support the work they do to aid the local LGBTQ+ community. If you fall in love with a boy, you fall in love with a boy. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. That it wont end the second Pride Month draws to a close. But get it wrong and the results can be highly damaging. Not only that, but the brand compels users to read about the additional commitments its making to support LGBTQ+ communities: By publishing those commitments, Bath & Body Works knows itll be expected to achieve them. Jun 23, 2022. A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. Here is a look at our top dos and donts to help you celebrate Pride Month. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). This cookie is set by GDPR Cookie Consent plugin. The continuation of virtual events allowed organizations to provide numerous learning opportunities, with many companies offering workshops, panels, or fireside chats. In 2021, companies once again got creative to celebrate Pride. Be outraged, offended, angry and intolerant of any discussion or any one who describes you as unequal, undeserving or unnatural for being just as you are. Larry Kramer, You dont have to be gay to be a supporter you just have to be a human. Daniel Radcliffe, This is why homophobia is a terrible evil: it disguises itself as concern while it is inherently hate. Tyler Oakley, The beauty of standing up for your rights is others see you standing and stand up as well. Cassandra Duffy, We need, in every community, a group of angelic troublemakers. Bayard Rustin, I hate the word homophobia. June is LGBTQ+ Pride Month. Pride Month and Pride Day are not mandatory. Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. Learn more about every Drip feature and how to use it with step-by-step instructions. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. brands during // after pride pic.twitter.com/qQ6DtSAznW. As businesses work to be more inclusive in both their As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. The cookie is used to store the user consent for the cookies in the category "Analytics". Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. Do I want my company to seem like, or to actually be, a safe space or ally? We are powerful because we have survived. Audre Lorde. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. Google Trends data shows us how search interest in Pride has climbed year on year since 2016: Cynical as it might sound, theres a clear commercial incentive for brands to support Pride. The 2017 Edelman Earned Brand Study found that 51% [of consumers] will be more loyal buyers of a brand that speaks up, compared with those that remain silent. They also found that 48% will advocate for and defend a brand that speaks up. Also, according to Cone Communications, Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. Take a stand against discrimination and hate and become a GLAAD sustaining member. Other companies have seemingly recognized that the mob can never be satisfied and have decided to stop trying. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. It doesnt care who your parents are. But opting out of some of these cookies may affect your browsing experience. It just makes sense. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. Dont ever apologize for your sexuality. These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. By clicking Accept, you consent to the use of ALL the cookies. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. Crocs 7. Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. 2023 teambuilding.com, all rights reserved | Terms | Privacy, Hope will never be silent. Harvey Milk. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. And how many are doing nothing, or even the opposite, behind closed doors? Nordstrom celebrated Pride Month with a significant donation to support the transgender community. It wont do your reputation any good. The Biden Classified Documents Fiasco: What Do We Know So Far? Digital-first, omnichannel platform built for enterprises, Agent efficiency, automation, and operational insights, Self-service support, education, and collaboration, Content management, publishing, and governance, Create a space for customers to get answers, connect with peers, and share new ideas, Connect with customers on SMS, Messenger, WhatsApp, & more, Chat with customers in real-time or anytime on your website, Start the conversation with automation, increase agent efficiency, triage, & more, Protect your brand & drive loyalty across social media and review site, Orchestrate social campaigns that drive business results, Understand social trends from customers, the market, and competitors, Find, curate, and share the best social media content, Deflect inquiries to messaging channels and self-service communities, Automate conversations with our intuitive drag-and-drop platform, Supercharge agents with AI tools & intuitive workflows, Build brand awareness with a user-generated knowledge hub, Drive higher conversion rates and more revenue, Secure solutions to keep customer information safe, Cutting-edge tech to innovate and inform your customers, Deep insights to keep a pulse on customer demands, Real-time capabilities to stay connected with consumers, An integrated platform to nurture the customer journey, Our in-house experts in social media and community management for Khoros customers, More than onboarding and implementation, this is where our partnership begins. If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. The Real Story Behind Mall Security Asking Man to Remove Jesus Saves T-shirt, House GOP Eyes Investigation of Big Tech-Aligned Election Grants, Twitter Knew a Democrat Attack on Devin Nunes Was False, but Declined to Debunk It Publicly, Rep. Kevin Hern Stands by Previous Call to Impeach Homeland Security Secretary, Not Just Misinformation: In Emails to White House, Facebook Admits Suppressing Often-True Content on COVID-19 Vaccines, A Legal Immigrants Lament: Bidens Parole Scheme Makes Patsies of Those Who Abide by Law. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. by Spike Jones, General Manager of Khoros Strategic Services | May 31, 2022. Which is precisely what Levis does here: There are a couple of factors that make this an effective email. A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. The Depository Trust & Clearing Corporation. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. June 7, 2021. (Also, note how they respond to Instagram users in the comments on their post. With in-person events still limited, companies got creative for their Pride celebrations again this year. Ever feel like the only difference between the New York Times and Washington Post is the name? Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. Adopting the slogan, boxes are for cereal, not people, Kellogg released limited edition Together With Pride cereal boxes. As demonstrated by Levis, supporting a charity or nonprofit organization is one way to mitigate this issue. Its not a phobia. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very Content Expert at teambuilding.com. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . Getting your employees involved in Pride planning will accomplish several things. Love is unto itself a higher law. Boethieus, Equality means more than passing laws. Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. In other words, its always important to be genuine and practice what you preach. Today marks the first day of Pride Month, and although it may look different this year, the spirit of Pride continues to live on in our communitys resilience in the fight for equality and acceptance for all. Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Maybe we could have a world where we could all just live. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. Want to view our regional site for Australia? Remember to include the url or headline of the article plus your name and town and/or state. Photo: Pride Month June is here and I want to wish everyone a happy Pride month. Looking for good email segmentation ideas? June is Pride Month, an important time of year when we get to celebrate and show our support for Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. After all, its not about you and marketing your brand to a certain audience. Share. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. Here are a few things your company can do: 1. And its also a big opportunity for brands. Its the revolution! Sylvia Rivera, Darling, I want my gay rights now. Marsha P. Johnson, The only queer people are those who dont love anybody. Rita Mae Brown, Heterosexuality is not normal, its just common. Dorothy Parker, People will stare. @DouglasKBlair One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. June is Pride Month where we celebrate inclusion and equality. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. How many of these companies work to implement real change for the LGBTQ+ community? Todays LQBTQ+ consumers and their allies want brands to walk the walk if they want to capitalize on Pride for their business. Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). Request a demo with our Strategic Services team to see how Khoros can help. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. And how exactly did they elevate these stories, you ask? A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. Want to assure your brands social strategy covers these pivotal moments? And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. Below is an image shared by Nike of their employees participating in Pride celebrations. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. Send hyper-personalized messages that convert. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. Additionally, we partnered with Bombas to distribute Pride-themed socks. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. This cookie is set by Wix and is used for security purposes. We welcome you and we celebrate you, whoever you may be. They have a 100% Human collection. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected.

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