The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. 0:30. Hip-hop was growing up, getting money and moving towards more sophisticated alcoholic beverage choices. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, each representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. Do Meta, Snaps new AI bets signal a social media shift? The Crooked I capitalized on that. While the " Obey Your Thirst" theme remains the same, . 24. Because it means something. - 1 day 3 hours ago, By Are you a print subscriber? * SpiritualSuccessor: The hip-hop themed ads for the "Obey Your Thirst" campaign were a continuation of the late-80's-early-90's hip hop commercials from Sprite's previous campaign, "I Like The Sprite In You". The client for the Coca Cola company was Sergio Zemen. On Friday, June 21, Sprite will host an exclusive media event celebrating Thirst For Yours at The Terrace at L.A. Live. Our purpose is to refresh the world and make a difference. knew the ads, 83% said the same. Thirst is everything. When rating the advertisements, ninety-three percent of It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. Aliz and Hennessy, anyone? ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. Choosing classic artists as well as current artists led to our credibility.. In a turn of events too . Sports drinks, milk, juices, kombucha, beer and liquor, mocktails, etc. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Sprite Debuts New Marketing Campaign. It's an authentic brand to be a part of, and I'm glad to be able to do that.. As a hip-hop head, I was all over it. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quench their thirst. Agency New York. In the first spot of the series with Grand Puba and Large Professor, Puba closes with First things first, obey your thirst. Its legend even within Coca-Cola that Puba ad-libbed the phrase that then became the brands tagline that remains to this day. So, in 1986 the company cast rapper Kurtis Blow in a commercial for Sprite making it one of the first mainstream brands to feature hip hop stars in a national advertisement. But this is one of those things, that when they called you tell your man 'I got a Sprite deal.' Sprite continue with their latest campaign 'Obey Your Thirst' where they shine the light on some of your favourite rappers life stories and in the latest episode we get . In the commercial, Puba fist-bumps Large Professor and says the line, First things first: Obey Your Thirst.Its speculated that Puba ad-libbed this line in rehearsals, yet the potency was so clear that Obey Your Thirst became Sprites tagline off and on to this very day. 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Obey Your Thirst campaign was indeed created by the advertising agency and Rakim on packaging Jun. Sprite es una marca famosa reconocida mundialmente de bebida gaseosa con sabor a limn. The campaign was the brain child of advertising executive Donald Rifkin, If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as . One ad had a teenaged boy wearing a pair of baggy jeans, a puffy coat and boots with loose laces at a mall to be cool. Over the next couple months, I began to take notice of Sprites absolute ubiquity in hip-hop culturefrom event sponsorship to its prevalence in the lean movement and the music and culture that spawned. As far as advertising goes, it was a smash success. [Chorus] Still pourin' syrup, dirty Sprite, obey your thirst (Raw) Saditty, pretty bitch, got my weed in her purse-purse (Ooh . When did the sprite Obey Your Thirst commercial come out? Vibe is a part of Penske Media Corporation. The new sprite commercial features rapper Travis Scott. Obey your thirst."In 2006, a new Sprite logo, consisting of two yellow & green . Its a Natural! Joker-big joker in the dick, you just a little spade (Damn), ayy. For the Thirsty! Like many artists, funding his work wasnt easy, and remaining authentic while being sponsored was even harder. increased roughly 9% since the introduction, especially in the younger The Kurtis Blow advertisement went on to inspire the I Love The Sprite In You ad, which featured popular artists like LL Cool J and Kris Kross. St. Ides run with hip-hop doesnt have the same happy ending as Sprites. Sprite follows the latest marketing trends to build brand value with Sprite Social Media Campaign. It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. 0:44. Invite was word of mouth and the music was brand new: raw and spontaneous. Sprite also sponsors many sporting events and has a strong presence in the hip-hop community. Get the free daily newsletter read by industry experts. consumers ages 18-24 said they were effective. The thing Sprite did differently was that it didn't go after the most well-known artists or celebrities, they went to artists who had an appreciation of the culture, and the commercials had an authentic tone, said Jamal Booker manager of heritage communications atCoca-Cola. Luckily, their mother has two . The immersive pop-up celebrating the rise of sneaker culture will feature Sprite photo booths, sampling stations and performancesfrom Sprite partners Rapsody, Kamaiyah and Villain Park. Being an MC, we try to be cool about what we do, Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 Obey the Verse collection of Sprite cans featuring iconic hip-hop lyrics, said in a2016 interview. Our connection to hip-hop music is at the heart of Thirst for Yours, but were leaning into our audiences related passion points.. Missy Elliott I wont settle for less from Hot Boyz offDa Real World, Missy Elliott Cause the beats so cold from WTF single, Missy Elliott Me Im supa fly, supa dupa fly from The Rain (Supa Dupa Fly) fromSupa Dupa Fly, Missy Elliott How they do it where you from? from WTF single, Missy Elliott Talk with it, walk with it, Im no gimmick from 9th Inning single, J. Cole Goodbye to the bottom, hello to the top from Grown Simba single, J. Cole Love Yourz from Love Yourz off 2014 Forest Hills Drive, J. Cole We aint picture perfect, but we worth the picture still from Crooked Smile offBorn Sinner, J. Cole I got a dollar and a dream from Dollar and a Dream III offCole World: The Sideline Story, J. Cole You gotta dream like you never seen obstacles from The Autograph offFriday Night Lights. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. An interesting PR case study is Coca Cola's Sprite 2004 "Obey Your Thirst" campaign planned by Ogilvy & Mather. In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), . handles the entire Reebok campaign). Another newer slogan used for Sprite is "Freedom From Thirst". After ten years of sparse but quickly growing media saturation, everyone had their eyes on an angle to capitalize on it. Sprite Obey Your Thirst Commercial: Cinematography by Tommy Burns The distance between the borders of the ad and the words are equal. This kind of authentic engagement with Sprite drinkers and hip-hop fans can deepen the brand's connection to hip-hop culture, which began in 1986 and continued through its long-running "Obey Your Thirst" campaign. Music is important and plays a role in all of our lives," said Bobby Oliver, director of Sprite & Citrus Brands,Coca-ColaNorth America at the time. Sprite, "Obey Your Thirst," Burrell Communications (1994) . Obey Your Thirst. These are pictures of a sadhu in Pushkar, India, which is one of the holiest pilgrimage sites in the world for Hindus. The billion dollar Coca-Cola brand is introducing a new campaign from agency Translation this week, which carries the tagline "For The Thirsty." The effort is a nod to "Obey Your Thirst," the long . The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. Sprite continues to offer its financial support to artists (Vince Staples), festivals and events across the country, placing the company in a much more honorable standing than your average corporate culture vulture. It took Afrika. Today, Sprites presence within hip-hop culture isnt even questioned, becoming as integral to the culture as Timbaland or Adidas. age groups. In the late '80s, hip-hops stranglehold on popular culture was just beginning to take shape, and every corporate entity was trying to lock down the urban demographic,usually with incredibly corny and poorly-executed rap hijackings. This site is protected by reCAPTCHA Enterprise and the Google, Jonathan Majors Addresses Negative Ant-Man: Quantumania Reviews, A Look At Alicia Keys And John Legends Verzuz Juneteenth Celebration, Kirk Franklin And Fred Hammonds The Healing Was More Than A Verzuz Event, nut butter grinding machines at Whole Foods, groundbreaking deal between Adidas and RUN DMC, Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more, Coi Leray Partners With Sprite's Limelight Global Music Program. By the late 1970s hip-hop began to grow beyond the warehouses and streets and into homes via radio and television. The most famous Sprite ad campaign was the "Obey Your Thirst" campaign, which featured NBA superstar LeBron James. "]][[note]]Shaq had an endorsement deal with Pepsi at the time. Reagan paused briefly to take a sip of water. Sprite with Miles Thirst: Last Sprite (2005) Erkekjetter Helvete. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. The commercial then goes on to show Scott performing in front of a huge . The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). A promotion for the brand's new logo has also been . and accepted with enthusiasm by the marketing team at Coca-Cola. Over the past three years Sprite has redesigned their Obey Your Thirst campaign with Obey Your Verse a campaign aimed at celebrating the artistry of lyricism within the genre. The Ultimate Guide to the Best Gatorade Flavors to Mix Together! * {{Crossover}}: And a pretty left-field one, to say the least. In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. http://tvtropes.org/pmwiki/pmwiki.php/Advertising/ObeyYourThirst.

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